Austrian Official Warns Against 'Cow Kissing' Challenge For Charity

An Austrian government official is having a cow over a bizarre Swiss app challenge urging followers to kiss bovines to raise money for charity.

The “KuhKussChallenge,” launched earlier this week on the Castl app, urges users in Switzerland, Austria and other German-speaking countries to kiss cows – “with or without tongue” – to raise charity funds, reported Agence France Presse.

Elisabeth Köstinger, Austria’s minister for sustainability and tourism, called the challenge “dangerous mischief.” She warned that pastures are “are not petting zoos” and that trying to kiss cows could have “serious consequences.”

Köstinger said that cows could become aggressive, particularly when defending their calves.

“Negligent handling of Austrian pastures has led to serious accidents in the past,” said Köstinger, according to a translation of a tweet. “I don’t understand a challenge of this kind!”

It wasn’t immediately clear exactly how the stunt — or the Castl app — raises money for charity.

Charlie Munson

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