Han Solo Cups In Honor Of The New Solo Movie

posted by Charlie Munson - 

In what has to be one of the most perfect pairings in the world of brand partnerships, Solo cups has teamed up with “Solo: A Star Wars Story,” the upcoming prequel about the character Han Solo. Lucasfilm announced the “joining forces” with Solo back in March and now fans are seeing the Han Solo branded cups in stores.

But they didn’t just plaster “Solo: A Star Wars Story” on its packaging, Solo the company also made a Solo (the man) reusable cup, a Han Solo Cup T-shirt, and they’ve got a sweepstakes with prizes like Han Solo-branded merch, Fandango tickets, and a trip to the film’s premier. There’s a whole website dedicated to the Star Wars brand, which encourages people to have a “Solobration.” Yep, they went there.

Charlie Munson

Charlie Munson

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